A common misperception of serendipity as that rare, happy surprise, which only drops into our laps occasionally, maybe a few significant times in a lifetime, if we’re lucky. In fact, life is filled with these small, easily missed turns of fortune: a chance conversation, an offhand remark, a fleeting decision to go left instead of right.

The truth is, serendipity doesn’t happen infrequently, or just to a fortunate few. It can happen to all of us, and frequently if we’re paying attention. And more frequently for the rare individual who’s putting more effort into it. What separates those who regularly benefit from serendipity from those who don’t is remarkably simple: some people notice it, and approach it with an active mindset, rather than a passive outlook.

And noticing or looking for serendipity is only the first step. Simply put, serendipity rewards the active, not the idle. It favors the person who asks one more question, looks for the right opportunity to deviate from a routine, joins one more conversation, or follows one extra thread of curiosity. Such small acts broaden the space where the unexpected can occur.

Serendipity Rules is built on this premise. Not that luck is something you wait for, but something you quietly—but consistently—encourage, recognize, and works towards. And it rewards this active approach.

What Can You Find Here

You’ll find practical ideas and strategies for spotting the opportunities most people overlook, and simple ways to create more openings for good things to happen. You’ll find stories that illustrate how a minor moment can shift a major outcome, great historical examples, and tools that help you cultivate the alertness, openness, and habit of engagement that serendipity thrives on.

Why It Matters

In an age increasingly defined by speed, shortcuts, noise, and distractions, the ability to recognize the unexpected gift is becoming a competitive advantage—professionally, socially, and personally. Serendipity is not whimsical magic; it is an underappreciated catalyst for ideas, relationships, and happiness. And anyone can increase their odds of encountering it more regularly.

The Purpose

The aim of Serendipity Rules is straightforward: make the invisible visible, and more common than rare. To demonstrate that serendipity appears more often than they think—and that with a few intentional shifts, we can create more chances for it to appear.

When you take an active role in your own good fortune, serendipity stops feeling accidental, and starts feeling inevitable.