Recognizing serendipity, and learning how to cultivate it.

Recent Journal Entries

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How Luck Actually Works

by Design
on March 24, 2026
Seven Ways to Think About Luck And Why Your Choice […]
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A Serendipity Rules Manifesto

by Design
on January 7, 2026
A framework for recognizing unsought findings Serendipity is not chance.It […]
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by Design
on January 6, 2026
The Anatomy of the Unsought Finding: Pek van Andel’s Rulebook […]
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Books to Explore